With the severe economic downturn, you are less likely to go and buy things, but at the same time, you can now dream and scheme more freely, not concerned with the particulars for a moment… “A long time ago, in a galaxy far far away… I bought this humongous 150-inch plasma screen TV… 11 speakers and a subwoofer”.

Advertisers know this, and play to our highly imaginative human side, producing highly visual, spectacular ads. Enjoy looking at them, knowing that nobody needs to catch up with Joneses any more (Joneses very probably worked at the Lehman Brothers…)