Call to action buttons are the buttons that you, as a web designer, want all your users to click on when they land on your page. Usually they’ll be a link to a download, signup or sale.

Seth Godin (The Big Red Fez) calls them bananas and your users are the monkeys. The objective is for the monkey to find the banana in less than 3 seconds (before they give up and leave). “Force yourself to design each and every page with one and only one primary objective. That’s the banana. Make it big. Make it blue (or red). Make it obvious.”

This post discusses how to design the perfect ‘call to action’ button and showcases 30 examples of good call to action button designs.